- Target Group
- Any
- Season
- A/W 27/28
- Focus
- Any
Zoom on Fashion Trends no. 78 is a professional fashion and textile forecasting report created for designers, brands, textile companies, buyers, sourcing teams and product developers. The edition combines detailed Autumn/Winter 2027/2028 direction with an early Spring/Summer 2028 preview, connecting current collection needs with the next stage of market evolution.
Colour, material, style and market intelligence create a broad resource for creative and commercial decisions.
Three macro trends for A/W 27/28
The season is interpreted through Royal Humour, Body Talk and Onlife. These three macro trends translate cultural change into differentiated moods, design attitudes and product opportunities.
Mood boards, inspiration and design lines clarify each direction. The themes provide a basis for collection stories, colour families, silhouettes, textiles and communication while leaving space for individual brand interpretation.
Womenswear and menswear style analysis
Women Style Notes and Men Style Notes examine the key ideas influencing future wardrobes. The report connects silhouette, styling, colour and material choices with broader consumer and market developments.
This parallel view reveals shared signals and category-specific opportunities. Designers develop coherent ranges, while buyers and merchandisers gain direction for assortments, priorities and positioning.
Colour and material direction beyond one season
A/W 27/28 colour and material research is complemented by forward-looking previews for S/S 2028. This dual-season perspective helps creative teams recognise continuity, transition and contrast between the two markets.
An exclusive colour chart supports palette development, while material previews reveal emerging surfaces, fibres, constructions and tactile qualities. Trade-fair and international colour references add market context.
The Materials’ Green Book
Issue no. 78 includes the tenth edition of The Materials’ Green Book, a specialist resource dedicated to eco-sustainable materials and responsible suppliers across the fashion system.
It combines material innovation, supplier perspectives and information on environmental approaches and certifications. Mills and accessory manufacturers share their sustainability strategies, while the editorial team selects materials according to current trend aesthetics.
Responsible sourcing becomes part of creative development. Teams can identify materials combining environmental progress with colour, texture, performance and market relevance.
Market research for better-timed decisions
Web trends, fashion industry news and sociological observations provide context beyond seasonal aesthetics. They help professionals understand why certain colours, materials and styles are gaining relevance and how these signals may influence future demand.
Working more than a year ahead creates time to research suppliers, test materials and coordinate design, sourcing, merchandising and buying.
Print research with digital access
The publication comprises 224 pages plus a colour chart and cover. Its large-format print edition supports studio research and workshops, while digital access enables flexible consultation across teams and locations.
Zoom on Fashion Trends no. 78 combines creative intelligence, market foresight and sustainable material research in one accessible report. It supports future-ready collections with stronger colour logic, informed sourcing and a clearer understanding of the fashion system’s next developments.
Key Features
- A/W 27/28 fashion and textile trend forecasting
- Early S/S 2028 colour and material preview
- Three macro trends: Royal Humour, Body Talk and Onlife
- Women Style Notes and Men Style Notes
- Exclusive seasonal colour chart
- Materials, surfaces, fibres and textile direction
- Tenth edition of The Materials’ Green Book
- Sustainable supplier insights and certification references
- Trade-show colour charts, web trends and industry news
- 224 pages plus colour chart and combined print/digital access
FAQ
What is Zoom on Fashion Trends no. 78?
A professional fashion and textile forecast covering A/W 27/28, an early S/S 2028 preview and sustainable material research.
Which macro trends are included?
The A/W 27/28 edition presents Royal Humour, Body Talk and Onlife as its three principal macro-trend directions.
Does the report cover womenswear and menswear?
Yes. Dedicated Women Style Notes and Men Style Notes provide category-specific fashion and styling analysis.
What is The Materials’ Green Book?
It is a specialist section on eco-sustainable materials, responsible suppliers, certifications and environmental innovation across textiles and accessories.
How extensive is the publication?
The edition contains 224 pages plus an exclusive colour chart and cover, with research spanning fashion, materials, colours, markets and sustainability.
Are print and digital access included?
Yes. This product combines the physical magazine and colour chart with digital access for flexible professional research.
