- Season
- A/W 27/28
- Target Group
- Womenswear
The Forecast Issue for a new understanding of value
VIEW no. 154 A/W 27/28 is a professional fashion and textile forecasting resource for design, sourcing, product development, merchandising and strategy. The issue asks one of the season’s most urgent questions: what does value mean in fashion now?
Against price fatigue, luxury scepticism and quality concerns, VIEW explores how trust, material knowledge and transparent production are becoming central to fashion’s future.
Fashion intelligence beyond visual inspiration
This issue connects cultural analysis with practical design direction and explains why certain fibres, fabrics, colours, silhouettes and product attitudes are gaining relevance.
The editorial perspective examines price, quality and perception. It highlights what sits behind a product: raw materials, making, finishing, craft, environmental choices and human skill.
Fibres, fabrics and material innovation
VIEW treats fabric as the foundation of product value. The issue includes reporting on fibres, yarns, fabrics, trims and accessories, showing how material decisions influence comfort, performance, appearance and durability.
For A/W 27/28, this is especially relevant as fashion, casualwear, sportswear and tailoring increasingly overlap. Performance, natural fibres, technical blends, protective surfaces and tactile quality become part of the same conversation.
Colour, silhouettes and runway direction
The report provides coordinated seasonal colour intelligence alongside runway analysis and silhouette direction. International palettes, design concepts and garment observations help teams translate fashion signals into coherent collection stories.
Womenswear, menswear, knitwear, tailoring, shirting, denim, casualwear, athleisure and sportswear are treated as connected areas of a wider fashion system. This helps designers and merchandisers identify broad movements and category-specific opportunities.
Trust, transparency and the maker-to-wearer connection
One of the strongest messages of VIEW no. 154 is that consumers increasingly want to understand what they are paying for. Quality can no longer be reduced to surface appearance or brand status; it must be communicated through materials, construction, responsible sourcing and visible expertise.
The issue looks at how brands can rebuild trust by telling the story of the work and research behind a garment. It supports a more informed conversation between maker and wearer, where sustainability, production quality and local skills become strategic assets.
Practical value for the complete business chain
VIEW no. 154 supports designers, textile manufacturers, sourcing teams, buyers, retailers, creative agencies and product developers. It informs early collection planning, supplier briefings, colour strategy, fabric selection, retail positioning and brand storytelling.
Print depth and digital flexibility
The premium print edition provides an immersive reference for studios, workshops and team meetings. Digital access adds flexible consultation across locations and supports faster sharing within international workflows.
VIEW no. 154 A/W 27/28 is both a seasonal forecast and a strategic reflection on the future of fashion value. It helps teams create collections that feel culturally alert, materially credible, visually relevant and commercially resilient.
Key Features
- A/W 27/28 fashion and textile trend forecasting
- Editorial focus on value, quality, trust and transparency
- Fibre, fabric, yarn, trim and accessory research
- Colour forecasting and coordinated seasonal palettes
- Global runway analysis and silhouette direction
- Womenswear, menswear, knitwear, tailoring and shirting insights
- Casualwear, athleisure, sportswear and denim direction
- Sustainability and ethical product development guidance
- Premium print edition with digital access
FAQ
What is VIEW no. 154 A/W 27/28?
A professional fashion and textile forecast analysing Autumn/Winter 2027/2028 through materials, colour, runway direction, sustainability and consumer value.
What is the main editorial focus of this issue?
The issue examines the changing meaning of value in fashion, with strong emphasis on trust, quality, transparency, craftsmanship and material knowledge.
Which product areas does the report cover?
It includes womenswear, menswear, knitwear, tailoring, shirting, denim, casualwear, athleisure, sportswear, accessories and textile development.
How does VIEW support product development?
It connects trend intelligence with fibres, fabrics, colours, silhouettes, sustainability and market analysis for stronger design and sourcing decisions.
Who is the publication designed for?
For designers, textile manufacturers, buyers, merchandisers, retailers, product developers, creative agencies, sourcing teams and trend researchers.
Are print and digital access included?
Yes. VIEW no. 154 A/W 27/28 combines a premium printed issue with digital access for flexible professional research.
