- Target Group
- Activewear
- Season
- A/W 27/28
- Focus
- Athleisure
Comfort, performance and versatility continue to reshape everyday dressing. Boundaries between casualwear, sportswear, activewear, work and leisure are becoming increasingly fluid, while expectations around function and responsible innovation rise.
Trendhouse Casual & Athleisure A/W 2027/28 incl. Kids translates this market into an actionable forecasting system for womenswear, menswear, activewear, performance apparel, outdoor products and childrenswear.
Five themes for A/W 2027/28
The season is organised around United, Untamed, Multiplicity, Hyper Reality and Augmented. These five themes explore the relaxed leisure wardrobe and are connected by three larger ideas: The Great Escape, Rise of the Homebody and Searching for Connection.
They examine changing relationships with community, nature, domestic life, identity and technology and provide narratives for collection concepts, colour families and brand storytelling.
A nine-stage development system
Trendhouse guides teams through nine logical stages. The Bigger Picture establishes the cultural context and lifestyle drivers expected to influence the market up to 18 months ahead. Setting the Scene defines target consumers and buying motivations, while Influences gathers ideas across design, technology and other industries.
Making examines materials, manufacturing innovation and sustainable approaches. Inspiration communicates the mood, and the Colour & Design Guide provides palettes and combinations for garments, trims, footwear and accessories.
Look + Feel translates research into inclusive He / She / They apparel concepts. Footwear + Accessories extends each direction across bags, hats, hosiery, scarves and further categories. Final Design Concepts consolidate the strongest ideas through original artworks and essential CADs.
Consumer insight with practical relevance
The report explains the relevance and application of each direction. Consumer research, garment concepts, colour guidance, materials and styling create a shared framework for designers, developers and merchandisers.
Integrated kidswear direction extends the forecast across family lifestyles and age groups. Teams can coordinate adult and children’s ranges while respecting the specific needs of each market.
Earlier decisions and stronger ranges
Early fashion trend forecasting creates time to test colours, brief textile partners, assess manufacturing options and coordinate categories before assortments are fixed. It supports a stronger balance between innovation, performance, sustainability, brand identity and commercial positioning.
Original artworks and CADs accelerate development. Footwear and accessories support complete looks, while the methodology improves communication across creative, sourcing and commercial departments.
Print research and digital flexibility
The premium printed book provides a focused resource for studio research, workshops and collection meetings. Full digital access makes the report available across locations and supplies downloadable artwork, CADs and imagery for presentations and development.
Trendhouse Casual & Athleisure A/W 2027/28 incl. Kids combines strategic foresight, consumer intelligence and practical design tools for differentiated, commercially resilient collections.
Key Features
- Five themes: United, Untamed, Multiplicity, Hyper Reality and Augmented
- Three seasonal ideas: The Great Escape, Rise of the Homebody and Searching for Connection
- Casualwear, sportswear, activewear and kidswear direction
- Consumer, cultural, design and colour research
- Nine-stage product and merchandising methodology
- Materials, sustainability and manufacturing innovation
- Inclusive apparel concepts, footwear and accessories
- Original artworks, CADs and downloadable files
- Premium print edition with full digital access
FAQ
What is Trendhouse Casual & Athleisure A/W 2027/28 incl. Kids?
A professional fashion forecast for casualwear, sportswear, activewear and integrated childrenswear for Autumn/Winter 2027/2028.
Which seasonal themes are included?
United, Untamed, Multiplicity, Hyper Reality and Augmented, connected by The Great Escape, Rise of the Homebody and Searching for Connection.
Which markets and categories does the report cover?
Womenswear, menswear, kidswear, performance apparel, outdoor products, textiles, footwear, bags, accessories and lifestyle ranges.
How does the report support product development?
Its nine-stage system connects cultural and consumer research with colours, materials, apparel concepts, accessories, artworks and CADs.
Are kidswear trends included?
Yes. Kidswear and childrenswear direction is integrated alongside adult casual, athleisure and sportswear concepts.
Are print and digital access included?
Yes. The physical trend book includes full digital access with downloadable artwork, CADs and imagery for professional workflows.
