- Focus
- Color
- Season
- A/W 27/28
Next Look Colour Usage A/W 27/28 is a professional colour forecasting and application report for fashion brands, designers, product developers, merchandisers, retailers, textile manufacturers and creative agencies.
Building on the Next Look Womenswear and Menswear Styling forecasts, the publication translates the most relevant Autumn/Winter 2027/28 colour directions into practical tools for collection planning. It goes beyond identifying future colours to explain how shades can be combined, weighted and applied across product categories.
Colour has a direct influence on emotional response, product appeal and range coherence. Next Look Colour Usage helps teams develop directional palettes that remain relevant to products, customers and markets.
18 Detailed Colour Themes for Women and Men
The report brings together 12 womenswear themes and six menswear themes. Each theme contains eight to ten selected colours, organised into balanced harmonies and applicable combinations.
Recommendations for colour proportions, accents and supporting shades provide clear guidance for designing complete collections. Rather than presenting isolated seasonal colours, the report shows how palettes can be structured across garments, textiles, accessories and coordinated product groups.
For every theme, three to four must-have colours are highlighted and illustrated through a key look or styling proposal. These references show how key shades translate into silhouettes, materials and fashion statements.
Colour Harmonies, Materials and Runway Intelligence
The colour analysis is aligned with material and styling highlights from international runway collections. This link between colour, fabric and silhouette shows how shades interact with texture, surface and seasonal direction.
Womenswear designers gain detailed guidance for collection stories, assortment planning and merchandising. Menswear teams receive focused direction for tailoring, casualwear, knitwear, outerwear and lifestyle products. Textile manufacturers and product designers can use the harmonies to coordinate fabrics, finishes and cross-category ranges.
For professionals researching an A/W 27/28 colour forecast, womenswear colour trends, menswear colours, fashion colour combinations or seasonal colour usage, Next Look delivers structured colour intelligence with direct creative and commercial value.
Print and Digital Access for Professional Workflows
The print edition is a clear, tactile reference for design studios, trend meetings and collection reviews. Integrated digital access supports flexible use across departments and international teams, supporting design, sourcing and merchandising.
Practical Colour Application for A/W 27/28
Successful colour forecasting requires more than knowing which shades will be relevant. Brands must understand how colours work together, which tones should lead a range and how colour balance changes across products and customer groups.
Next Look Colour Usage connects future trend direction with practical application. It helps teams turn seasonal signals into coherent palettes, stronger assortments and distinctive collections for Autumn/Winter 2027/28.
Key Features
- Professional colour usage forecast for A/W 27/28
- 12 womenswear and six menswear colour themes
- Eight to ten colours within each theme
- Detailed colour harmonies and combinations
- Guidance on colour weighting and product application
- Three to four must-have colours per theme
- Key looks and styling proposals
- Fabric and material highlights
- Insights from international runway collections
- Print edition with integrated digital access
Next Look Colour Usage A/W 27/28 combines colour forecasting, runway analysis and application guidance in one focused professional tool for commercially relevant womenswear and menswear collections.
FAQ
What is Next Look Colour Usage A/W 27/28?
A professional colour report that translates seasonal womenswear and menswear trends into harmonies, key colours and practical application guidance.
Who is the report designed for?
For fashion designers, brands, textile manufacturers, product developers, merchandisers, retailers, trend researchers and creative agencies.
What is included?
It includes 18 colour themes, coordinated harmonies, colour proportions, product-category guidance, must-have shades, key looks and material highlights.
Does it cover womenswear and menswear?
Yes. The report includes 12 womenswear themes and six menswear themes, each with eight to ten individual colours.
Is digital access included?
Yes. The print publication includes digital access for flexible use across teams, departments and locations.
How is it different from a standard colour card?
It explains how colours should be combined, weighted and applied, connecting seasonal palettes with materials, styling and product categories.
