- Season
- A/W 27/28
- Target Group
- Sports and Activewear
- Focus
- Active
Style Right Sports Trend A/W 27/28 is a professional forecasting and design resource for active sports, casual sportswear and young trend-led fashion. It combines seasonal colour direction, apparel concepts, styling, graphics and accessories in a structured system for commercially focused collection development.
For designers, brands, textile manufacturers and commercial teams, it connects visual inspiration with assets for professional workflows.
Eight market-driven trend themes
The edition presents eight distinct trend themes for Autumn/Winter 2027/2028. Each direction is introduced through atmospheric imagery, coordinated colour proposals and a clear graphic and stylistic identity.
The themes provide a flexible foundation for performance ranges, activewear capsules, casual sports collections and youth-oriented lifestyle products. Teams can adapt relevant elements to their consumer, market level and brand DNA.
Apparel ideas for complete sportswear ranges
The publication covers shirts, T-shirts, trousers, jackets and further essential garments alongside socks, shoes and accessories. This broad perspective supports coordinated collections rather than isolated items.
Fashion illustrations with concise descriptions communicate silhouette, proportion and styling intention. The concepts help structure key looks, layering and product groups across womenswear, menswear and youthful unisex directions.
Graphics, prints and surface applications
A substantial selection of all-over prints, placement motifs, embroidery ideas and applications brings graphic identity into the development process. These resources support branding, statement products and coordinated visual stories across apparel and accessories.
Designers can use the motifs directly or reinterpret their composition, scale and colour for more individual development.
Editable vectors for immediate application
Garment concepts and graphic designs are accompanied by professionally prepared vector line drawings. Downloadable EPS files are compatible with Adobe Illustrator 8 and higher, while Adobe PDF files support Mac and PC workflows.
The assets can be recoloured, resized, separated and adapted. They accelerate presentations, product visualisation, supplier briefs and technical communication while allowing adjustment to fit, construction and branding.
Colour and styling as one system
Colour proposals are integrated into the mood imagery, graphics and apparel concepts rather than presented as isolated palette information. This reveals how shades function across materials, prints, trims, footwear and layered outfits.
Design, textile and merchandising teams can work from one seasonal language, coordinating hero products, commercial basics, graphic statements and accessories.
Commercial relevance across the workflow
Early trend intelligence gives teams time to evaluate colour, silhouette and graphic direction before sampling and buying decisions are fixed. Product developers can prioritise concepts, textile teams can brief materials and surfaces, and buyers can assess the balance between innovation and commercial accessibility.
The printed report creates a focused reference for studio research and collection meetings. Digital access provides the editable design resources needed for efficient collaboration across departments and locations.
Style Right Sports Trend A/W 27/28 combines inspiration, market relevance and immediate usability, helping brands create coherent sportswear and activewear collections with visual energy and professional precision.
Key Features
- Eight market-driven sports and activewear trend themes
- Mood imagery with coordinated seasonal colour proposals
- Concepts for shirts, T-shirts, trousers and jackets
- Socks, footwear and accessories for complete ranges
- Fashion illustrations with concise design descriptions
- All-over prints, placement motifs, embroidery and applications
- Professionally prepared vector line drawings
- Editable EPS and Adobe PDF files for Mac and PC
- Premium printed report with accompanying digital access
FAQ
What is Style Right Sports Trend A/W 27/28?
A professional sportswear forecast combining eight seasonal themes with colour direction, apparel concepts, graphics, accessories and editable design files.
Who is the report designed for?
For activewear and sportswear designers, brands, product developers, buyers, merchandisers, retailers, textile manufacturers and creative agencies.
Which market segments does it cover?
The report supports active sports, casual sportswear, performance-influenced apparel, outdoor and lifestyle ranges, and young trend-led fashion.
What graphic resources are included?
It contains all-over patterns, placement prints, embroidery ideas, applications, fashion illustrations and professional vector line drawings.
Are the digital files editable?
Yes. The downloadable package includes editable EPS files for Adobe Illustrator 8 and higher as well as Adobe PDF files for Mac and PC.
Are print and digital access included?
Yes. The product combines a premium printed trend report with digital access to the garment and graphic design resources.