- Focus
- Home Textiles
- Target Group
- Womenswear
- Season
- A/W 27/28
Trend Union General Trends + Textiles A/W 2027/28 is a visionary fashion and textile forecast personally conceived by Li Edelkoort. Entitled TRADITION, the edition examines how inherited knowledge, established forms and cultural memory can guide design through a period of social, political and technological change.
The report translates macro trends into direction for womenswear, menswear, activewear, youth fashion, accessories and textiles. It gives design, sourcing, merchandising, product, sales and marketing teams a shared perspective on the season.
Macro trends with cultural and commercial depth
Trend Union investigates the forces influencing future consumer attitudes before they become widely visible in products and retail. Inspirational texts, strategic keywords, photography and mood boards reveal the values and tensions behind new aesthetic directions.
Consumer archetypes connect cultural change with behaviour, styling and product expectations. This helps teams develop narratives that feel relevant rather than simply reproducing short-lived visual trends.
Colour and textiles in physical form
Fashion colour combinations are presented with dyed cotton references, harmonies, textile swatches and material samples sourced internationally. Their tactile presence allows teams to examine hue, texture, weight, surface, construction and colour interaction directly.
Patterns, materials and styling references show how the seasonal ideas can influence fabric development, silhouettes and accessories. The report supports palette creation, textile sourcing and coordinated product worlds across categories.
Intelligence for the complete value chain
The publication is designed for use across the business. Designers can build seasonal concepts and material stories; purchasing and sourcing teams gain an early reference for supplier discussions. Production can assess development priorities, while sales and marketing can align communication with the wider cultural meaning of the collection.
This common framework strengthens internal exchange, improves briefs and connects creative experimentation with commercial decision-making.
Early foresight for stronger innovation
Working ahead gives brands time to investigate materials, test colour families and coordinate assortments before key decisions are fixed. Macro trend forecasting also reveals longer movements that may influence several categories and seasons.
Trend Union distinguishes meaningful cultural evolution from temporary market noise. Its combination of strategic foresight, fashion intelligence and tactile research supports products with emotional resonance, material credibility and distinctive positioning.
A handcrafted Paris collector’s edition
The expansive trend book is handcrafted, produced and printed in Paris in a limited edition of only 250 copies. Its visual composition, cotton colour presentations and physical samples make it a working instrument as well as a collectible object.
Trend Union publishes its fashion and textile forecast twice a year. The A/W edition is released in spring, giving professional teams early seasonal orientation. This edition is supplied as a physical publication without digital access.
Trend Union General Trends + Textiles A/W 2027/28 offers an authoritative view of fashion’s next chapter and a refined foundation for creative, sourcing and marketing decisions.
Key Features
- TRADITION fashion and textile forecast for A/W 2027/28
- Personally conceived by trend expert Li Edelkoort
- Macro trends, consumer archetypes and styling direction
- Inspirational texts, keywords, mood boards and photography
- Fashion colour combinations and dyed cotton references
- International textile swatches and material samples
- Guidance for design, sourcing, production, sales and marketing
- Handcrafted and printed in Paris in a limited edition of 250 copies
- Exclusive physical publication without digital access
FAQ
What is Trend Union General Trends + Textiles A/W 2027/28?
A professional macro trend and textile forecast translating cultural change into fashion, colour, materials, styling and consumer direction.
What is the theme of the A/W 2027/28 edition?
The edition is entitled TRADITION and examines the renewed relevance of inherited knowledge, cultural memory and established design codes.
Who creates the Trend Union forecast?
The report is personally conceived by internationally recognised trend forecaster Li Edelkoort.
Which teams and industries can use the report?
Fashion, textile, accessories, retail and creative teams across design, sourcing, production, merchandising, sales and marketing.
Does the book include physical samples?
Yes. It includes dyed cotton colour references, harmonies, textile swatches and tactile material samples sourced internationally.
Is digital access included?
No. Trend Union General Trends + Textiles A/W 2027/28 is supplied as a limited physical print publication.
