- Season
- S/S 2028
- Target Group
- Womenswear
Trend Union General Trend + Textiles S/S 2028 is a visionary forecasting tool for professionals defining the next season of fashion, textiles and accessories. Conceived by Trend Union, the publication interprets global cultural change through inspirational imagery, strategic keywords, evocative texts, colour combinations and tactile materials.
The report connects macro trends with creative direction for womenswear, menswear, activewear, youth fashion and accessories. It supports design, product, sourcing, merchandising and marketing teams planning Spring/Summer 2028.
Trend narratives with strategic depth
Each narrative reveals an emerging attitude, aesthetic language and consumer perspective. Photography, visual references, patterns and concise analysis communicate the atmosphere behind the direction, helping teams understand why specific colours, materials and styling ideas are gaining relevance.
Consumer archetypes connect cultural signals with evolving needs. This strengthens collection storytelling, brand positioning and product decisions beyond isolated microtrends.
Colour, textiles and material expression
Fashion colour combinations are presented alongside textile swatches and material samples sourced internationally. Their physical presence enables a nuanced assessment of texture, weight, handle, surface and colour interaction that digital imagery cannot fully reproduce.
The report supports palette development, fabric sourcing and material coordination across apparel and accessories. It encourages original interpretations of pattern, layering, proportion and styling.
Intelligence across the business chain
Trend Union General Trend + Textiles is designed for every stage of development. Design teams can use it to build seasonal concepts and mood directions. Procurement and sourcing professionals gain an early reference for materials and suppliers, while production, sales and marketing teams can align product stories with the wider cultural context.
This shared intelligence encourages clearer briefs and coherent decisions, connecting creative ambition with commercial relevance.
Early forecasting as competitive advantage
Working ahead gives teams time to test colour families, investigate materials, brief textile partners and refine assortment architecture before ranges are fixed. Macro trend forecasting also reveals longer cultural movements that may influence several product categories and seasons.
The publication combines cultural intelligence, fashion inspiration and commercial perspective. It helps professionals distinguish meaningful change from short-lived noise and develop products with emotional resonance, material credibility and market relevance.
A rare tactile collector’s edition
Created in Paris and published in limited quantities, the report is both a working tool and a highly crafted object. Sumptuous cotton presentations, material samples and considered visual composition make it especially valuable for studio research, workshops and creative meetings.
This edition is supplied exclusively as a physical publication without digital access. Its print-only format places direct observation, tactility and focused engagement at the centre of the forecasting process.
Trend Union General Trend + Textiles S/S 2028 offers a distinctive view of the season and a refined foundation for fashion, textile and marketing decisions with creative and commercial impact.
Key Features
- Macro trend forecast for Spring/Summer 2028
- Fashion, accessories, textiles and styling direction
- Consumer archetypes and evolving lifestyle attitudes
- Inspirational texts, keywords and visual narratives
- Fashion colour combinations, patterns and photography
- International textile swatches and material samples
- Guidance for design, sourcing, production, sales and marketing
- Limited-edition print publication created in Paris
- Exclusive physical format without digital access
FAQ
What is Trend Union General Trend + Textiles S/S 2028?
A professional macro trend and textile forecast translating cultural change into fashion colours, materials, styling and consumer direction.
Who is the report designed for?
For fashion designers, textile manufacturers, product developers, trend researchers, buyers, merchandisers, retailers and creative agencies.
What content does the trend book include?
It combines trend narratives, consumer archetypes, imagery, keywords, patterns, colour combinations, textile swatches and material samples.
How does it support collection development?
The report guides seasonal concepts, palette creation, material sourcing, styling, assortment planning, storytelling and marketing direction.
Are physical textile samples included?
Yes. The publication contains textile swatches, cotton colour presentations and tactile material samples sourced internationally.
Does the product include digital access?
No. Trend Union General Trend + Textiles S/S 2028 is an exclusive print-only publication produced in limited quantities.
