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A cross-sector tool for thinking the future
Nelly Rodi Life & Style S/S 2028 is a yearly trendbook for companies that need to understand tomorrow’s consumers before new behaviours become mainstream. Created for innovation, marketing, strategy, design and creative teams, it translates societal change into future direction for fashion, interiors, product design, retail, mobility, beauty, food, technology, leisure and lifestyle.
Unlike a category-specific fashion report, Life & Style looks at the full cultural ecosystem. It helps teams anticipate disruptions, identify growth areas and align product, service, communication and brand image around emerging values.
PEACE: the watchword for 2028
The watchword of the 2028 edition is PEACE. It frames the year through a need for balance, repair, collective intelligence and more meaningful ways of living. Peace is not treated as passivity, but as a strategic design question: how can brands support calmer relationships with people, technology, nature, pleasure, identity and everyday life?
This perspective is relevant for products, spaces, experiences and stories that must feel desirable, responsible and emotionally precise.
Four consumer archetypes
The trendbook is organised around four consumer archetypes: The Impertinent, The Dissidents, The Audacious and The Federators. Together, they synthesise social evolution, new aspirations, communication modes, environmental expectations and new ways of living.
The Impertinent reimagines society through harmless fun, unlocked potential and essentials. The Dissidents stay true to their values, rebuild boundaries, let utopia blossom and keep moving. The Audacious take back power, break the mould and multiply pleasure. The Federators work toward intelligence for all, lifespan extension, solid foundations and the poetry of everyday life.
Eleven fields of creativity
Nelly Rodi’s experts gather avant-garde initiatives from around the world and organise them into 11 major creative fields: Art, Architecture, Decoration, Design, Retail, Mobility, Technology, Fashion, Beauty, Gastronomy and Leisure.
This broad research reveals how future signals appear across sectors before they become established market trends. Portraits of artists, craftspeople, designers and engineers add cultural references and show who is shaping tomorrow’s imagination.
Sensory stimulation for creative teams
Nelly Rodi designs Life & Style as a catalyst for creativity. Developed with input from neuroscientists, the trendbook uses powerful imagery, selected semantic fields, tactile and even sound-related materials, and cultural references to stimulate senses, emotions and strategic thinking.
Used individually, it helps professionals absorb future signals and orient creative choices. Used in teams, it creates a shared vision for workshops, concepts, campaigns and customer touchpoints.
Strategic value for fashion and lifestyle brands
For fashion, interiors, CMF design, retail, product development and marketing, Life & Style connects consumer intelligence with creative application. It supports concept development, brand positioning, innovation roadmaps, diversification, storytelling and customer experience.
The report is especially useful when teams need to move beyond seasonal aesthetics and understand the behavioural reasons behind new desires.
Responsible print reference
The 172-page trendbook reflects Nelly Rodi’s efforts to reduce publication impact through recycled paper and cardboard, compostable packaging, recycled inks, responsible French fabric sourcing and stock recycling.
For this MODE…INFORMATION product, Nelly Rodi Life & Style S/S 2028 is supplied as a premium physical print edition without digital access. It is a strategic studio reference for teams building relevant products, services and stories for the next year of consumer life.
Key Features
- Yearly cross-sector trendbook for 2028 / S/S 2028 planning
- Watchword of the edition: PEACE
- Four consumer archetypes: The Impertinent, The Dissidents, The Audacious and The Federators
- Consumer behaviour, values, lifestyle and communication analysis
- 11 creative fields from art and architecture to fashion, beauty and technology
- Avant-garde initiatives and portraits of personalities to follow
- Sensory stimulation through imagery, words, materials and references
- Strategic support for innovation, marketing, design and brand positioning
- 172-page premium print edition without digital access
FAQ
What is Nelly Rodi Life & Style S/S 2028?
A yearly cross-sector trendbook interpreting emerging consumer behaviours, values and lifestyles for design, innovation, marketing and strategy teams.
What is the main concept of the edition?
The watchword is PEACE, framing 2028 through balance, repair, shared intelligence, everyday poetry and new ways of living.
Which consumer archetypes are included?
The Impertinent, The Dissidents, The Audacious and The Federators, each expressing a different response to future social change.
Which sectors does the report cover?
Fashion, interiors, art, architecture, design, retail, mobility, technology, beauty, gastronomy, leisure and wider lifestyle industries.
How can teams use the trendbook?
It supports concept development, product and service innovation, brand positioning, marketing strategy, workshops and cross-sector creative planning.
Is digital access included?
No. This MODE…INFORMATION product is supplied as a premium physical print edition without digital access.