- Focus
- Any
- Target Group
- Womeswear
- Season
- A/W 27/28
Fashion evolves through changing values, emotional needs, aesthetics and new expressions of identity. Nelly Rodi Women’s Stories A/W 27/28 translates these shifts into a precise womenswear trend forecast for brands, designers and creative teams developing ready-to-wear and accessories.
Created by forecasting agency Nelly Rodi, the report combines fashion intelligence, consumer research and creative direction. It shows how lifestyle and cultural signals influence colour, prints, materials, silhouettes and product narratives, connecting consumer desire with design opportunity.
Four stories for one decisive season
The forecast is structured around four immersive themes: Idol, Majesty, Serenopolis and Shoreline. Each offers a unique perspective through colour harmonies, visual atmospheres, keywords, cultural references and product directions. Together, they reveal the contrasts shaping womenswear trends for Autumn/Winter 2027/2028 and help brands identify narratives aligned with their identity.
These stories support collection architecture, material selection, merchandising and retail presentation. By connecting socio-cultural developments with design decisions, the report enables relevant collections beyond fleeting microtrends.
45 exclusive colours and product direction
Nelly Rodi presents 45 exclusive seasonal colours organised into considered palettes for the four trend worlds. This colour forecasting supports fresh combinations, hero shades, updated bestsellers and coordinated ranges across garments, textile accessories and communication.
The report also identifies key products, silhouettes, prints, fabrics and surface directions. Adaptable across categories and markets, its fashion and textile forecasting gives teams a shared visual language for translating inspiration into focused concepts.
A multisensory creative catalyst
Women’s Stories is conceived as a sensory creative tool rather than a conventional trend report. Developed with input from neuroscientists, it combines expressive imagery, precise storytelling, tactile fabrics, material samples and cultural references. This approach encourages associative thinking and dialogue between creative and commercial teams.
The 106-page print edition includes digital access. Physical materials communicate qualities that are difficult to assess on screen, while the digital version supports presentations, workshops and international collaboration.
Consumer intelligence as a competitive advantage
Early trend prediction gives brands more time to make confident decisions. Understanding colour, textile, silhouette and lifestyle directions before assortments are fixed can reduce uncertainty, improve supplier briefs and align creative vision with commercial planning. Fashion consumer insights reveal emerging desires and explain why particular moods and aesthetics may resonate.
Nelly Rodi brings together sociologists, ethnologists, colour specialists, cultural experts and creatives. Signals across design, art, innovation and social behaviour are refined into a coherent seasonal outlook. This strategic fashion trend forecasting goes beyond reactive runway trend analysis or visible retail developments.
For brands, retailers, textile manufacturers and creative agencies, Women’s Stories supports differentiated, market-relevant collections with emotional and commercial impact.
Key benefits
- Womenswear forecast for Autumn/Winter 2027/2028
- Four fashion, lifestyle and consumer narratives
- 45 exclusive colours and coordinated palettes
- Directions for prints, materials, silhouettes and key products
- Fashion consumer insights and socio-cultural trend analysis
- Multisensory print edition with digital access
Nelly Rodi Women’s Stories A/W 27/28 connects cultural intelligence, creative inspiration and product development. It gives fashion professionals the clarity to recognise emerging expectations early and create original collections with lasting relevance.
FAQ
What is Nelly Rodi Women’s Stories A/W 27/28?
A professional womenswear trend book translating consumer evolution into seasonal colours, materials, prints, silhouettes and product directions.
Who is the report designed for?
For womenswear brands, designers, merchandisers, retailers, textile manufacturers, accessories teams, product developers, trend researchers and creative agencies.
What does the trend book contain?
The 106-page report includes four themes, 45 exclusive colours, key products, material and print inspiration, visual atmospheres and cultural references.
How does it support collection development?
It coordinates colour strategy, fabric sourcing, silhouettes, range planning, product storytelling and communication around one seasonal vision.
Are print and digital access included?
Yes. The product combines a tactile physical trend book with digital access for research, presentations and collaboration.
Why invest in an early trend forecast?
It gives teams time to evaluate signals, coordinate suppliers and develop distinctive products before trends reach the mainstream.