- Season
- A/W 27/28
- Focus
- Any
- Target Group
- Beauty
Beauty is becoming more personal, sensorial and culturally expressive. For Autumn/Winter 2027/28, Nelly Rodi Beautylab examines the emerging desires, rituals and aesthetic codes influencing how consumers experience skincare, makeup, fragrance, haircare, personal care and wellbeing. Developed for international beauty professionals, this beauty trend forecasting report turns early signals into creative direction for products, packaging, communication and retail.
The season is framed by the creative watchword “Disobedience” and unfolds through four inspiring universes: Idol, Serenopolis, Shoreline and Majesty. Each theme combines colour harmonies, visual atmospheres, semantic cues and consumer perspectives, enabling brands to interpret future beauty trends in ways that remain distinctive to their identity. Rather than presenting isolated cosmetic trends, the report connects aesthetic evolution with changing lifestyles, emotional needs and cultural references.
From Consumer Insight to Creative Beauty Direction
Nelly Rodi’s teams study evolving values, tastes and behaviours through sociological and ethnological research, while observing innovation, design, culture and emerging global signals. Beautylab A/W 27/28 translates this beauty consumer intelligence into a coherent framework for concept creation and long-term planning. It helps teams understand not only what may become desirable, but why new beauty codes, gestures and routines are gaining significance.
The report features 45 exclusive seasonal colours developed across its four themes. These palettes support colour cosmetics trends, product ranges, visual identity, merchandising and packaging design, while opening new possibilities for combinations and seasonal storytelling. Colour becomes both an emotional language and a commercial tool: a way to create recognition, renew consumer interest and connect products to a complete brand universe.
Beyond colour, Beautylab identifies ingredients, textures and routines relevant to future cosmetic product development. Its scope extends across treatments, makeup, beauty accessories and wellbeing, connecting sensory qualities with emerging expectations around efficacy, pleasure, responsibility and self-expression. Directions for packaging, shapes, materials, looks and cultural references help teams move from beauty trend analysis to ideas for formulations, applicators, formats, services and experiences.
A Multisensory Tool for Beauty Innovation
Created in collaboration with neuroscientists, the BeautyLab trendbook is designed to stimulate the senses, emotions and imagination. Powerful imagery, carefully constructed language, tactile materials and wide-ranging references encourage associative thinking, making the report valuable during workshops, range reviews and interdisciplinary concept sessions. It can be used individually or collectively to establish a shared creative vision across design, development, marketing and management.
This multisensory approach connects beauty market intelligence with intuition and supports original concepts grounded in consumer evolution. It provides inspiration for skincare routines and textures, makeup palettes and looks, as well as fragrance, haircare, accessories and wellness.
Early beauty trend forecasting gives brands time to test ideas, brief suppliers, develop formulations, refine packaging and align launches with future consumer expectations. Nelly Rodi Beautylab A/W 27/28 therefore supports both creative exploration and commercial decision-making. It helps identify opportunities before they become mainstream and build concepts with stronger emotional and market relevance.
The professional print edition includes digital access, combining the physical impact of a crafted trendbook with flexible use in contemporary workflows. It is suited to beauty brands, cosmetic manufacturers, retailers, merchandisers, packaging and product designers, creative agencies and trend researchers working across skincare, makeup, fragrance, haircare, personal care, accessories and wellness.
Key Benefits
- Professional beauty trend forecast for A/W 27/28
- Four creative themes: Idol, Serenopolis, Shoreline and Majesty
- 45 exclusive colours with harmonies and palette direction
- Consumer insights, cultural references and future beauty codes
- Inspiration for ingredients, textures, routines, looks and accessories
- Direction for packaging, shapes, materials and product formats
- Multisensory creative tool developed with neuroscientists
- Strategic support for innovation, branding, retail and communication
- Print report with included digital access
FAQ
What is Nelly Rodi Beautylab A/W 27/28?
It is a professional beauty trend forecasting report translating consumer evolution, cultural signals and aesthetic change into colour, product, packaging and communication direction for Autumn/Winter 2027/28.
Which beauty sectors does the report cover?
Beautylab supports skincare, makeup and colour cosmetics, fragrance, haircare, personal care, beauty accessories, wellness products, packaging and beauty retail.
What creative content is included?
The report presents four themes, 45 exclusive colours, colour harmonies, visual atmospheres, consumer perspectives, ingredients, textures, routines, looks, shapes, packaging and cultural references.
How can Beautylab support product development?
It helps teams turn trend prediction into concepts for formulations, colours, textures, formats, packaging, collections, services and brand experiences aligned with future consumer expectations.
Who should use this beauty trend report?
It is designed for beauty brands, cosmetic manufacturers, product developers, designers, merchandisers, retailers, marketers, packaging specialists, creative agencies and trend researchers.
Is digital access included?
Yes. The professional print report includes digital access, supporting both tactile inspiration and flexible use across teams and workflows.