- Target Group
- Any
- Season
- A/W 27/28
- Focus
- Any
Carlin Impulse A/W 27/28 is a cross-sector forecasting resource for teams shaping future products, services and brand experiences. It decodes changing moods, consumer expectations and cultural signals and translates them into direction for fashion, textiles, accessories, interiors, CMF design, lifestyle and marketing.
Developed by Paris-based trend agency Carlin, Impulse combines sociological analysis, exclusive creative work and artistic interpretation. Teams can understand emerging aesthetics and the behavioural shifts that give them meaning and commercial potential.
Four stories defining the season
The edition is structured around Promise, Normcute, Presence and Co-Exist. Each story expresses a response to contemporary change and creates a framework for innovation, colour, materials, style and communication.
Promise explores confidence and projection. Normcute considers familiarity, softness and approachable design. Presence focuses on attention, embodiment and meaningful experience, while Co-Exist examines interdependence and adaptive relationships between people, technology and the environment.
Consumer insight with creative application
Impulse links sociological decoding with practical creative possibilities. Key words and explanatory texts clarify the implications of each direction for brands, while visual narratives make complex cultural developments accessible to creative and commercial teams.
The Carlin methodology connects behavioural analysis with creative concepts and cultural, artistic, design and architectural references. Innovations, uses, fabrics, forms and colours become related expressions of new consumer expectations.
Cross-sector inspiration for innovation
The report is relevant beyond apparel. Fashion designers can use it for collection narratives and styling; textile and CMF teams gain inspiration for colour, surfaces and materials. Interior, product and lifestyle specialists can translate the themes into objects, spaces and experiences.
Marketing and consulting teams receive language, imagery and cultural context for positioning, campaigns and strategic workshops. The cross-sector perspective reveals opportunities that category-specific research may overlook.
Earlier insight, stronger decisions
Consumer behaviour develops before it becomes visible as a mainstream aesthetic. Early forecasting gives brands time to investigate signals, align departments and test ideas before product and communication decisions are fixed.
Carlin Impulse supports exchange between design, innovation, marketing, sourcing and management. A shared seasonal framework improves briefs, reduces fragmented research and keeps creative ambition connected to consumer relevance.
Materials, colour and visual direction
Colour, fabric, surface, form and use are presented as parts of a cultural story rather than isolated design elements. Teams can see how sensory qualities and visual codes communicate reassurance, individuality, presence or coexistence.
Material references support fashion, textile sustainability, interiors and CMF development. The report helps teams define palettes, evaluate surfaces and create emotionally consistent product worlds.
Print depth and digital collaboration
The premium printed book provides a focused format for studio research, workshops and strategic meetings. Accompanying digital access supports internal sharing, presentations and collaboration across departments and locations.
Carlin Impulse has served creative industries for more than two decades as an inspiration source for innovation, colour and style. The A/W 27/28 edition connects consumer intelligence, cultural decoding and design imagination in one authoritative forecasting tool.
Key Features
- Four stories: Promise, Normcute, Presence and Co-Exist
- Consumer behaviour and macro trend analysis for A/W 27/28
- Sociological decoding with strategic brand implications
- Creative direction for uses, fabrics, forms and colours
- Cultural, artistic, design and architectural inspiration
- Cross-sector relevance for fashion, interiors, CMF and lifestyle
- Support for design, marketing, innovation and consulting
- Premium print edition with accompanying digital access
FAQ
What is Carlin Impulse A/W 27/28?
A cross-sector forecast translating consumer behaviour and cultural change into strategic and creative direction for Autumn/Winter 2027/2028.
Which trend stories are included?
Promise, Normcute, Presence and Co-Exist, each offering a distinct consumer and creative perspective.
Which industries can use the report?
Fashion, textiles, accessories, interiors, product design, CMF, lifestyle, retail, marketing and creative consulting.
How does Carlin Impulse support innovation?
It links behavioural insight with colour, materials, forms, uses and cultural references to inspire relevant new concepts.
What does the digital access provide?
It supports internal sharing, presentations and collaboration across departments and locations.
Are print and digital access included?
Yes. The product combines a premium physical trend book with accompanying digital access.