W.A.S.C We Are Sports Colors S/S 2028 | Sportswear Color Forecast

W.A.S.C We Are Sports Colors S/S 2028 is a colour forecasting report for sportswear, activewear, performance apparel, athleisure and lifestyle markets.

Developed by Backbone Studio in partnership with MODE…INFORMATION, it combines trend intelligence, market insight and creative direction. Designers, brands, merchandisers, textile manufacturers and product teams gain an early framework for Spring/Summer 2028 palettes and collection concepts.

Sport now connects performance with outdoor culture, wellbeing, technology and everyday movement. W.A.S.C translates these shifts into colour directions for technical and lifestyle-led products.

Colour Intelligence Built Around Active Markets

Unlike a general fashion colour forecast, W.A.S.C is created for the visual and functional demands of sport. Its direction supports running, training, fitness, yoga, outdoor, mountaineering, team sports, athleisure, youth fashion and casual sportswear.

Colour is considered in relation to energy, visibility, protection and wellbeing, helping teams build functional palettes with seasonal identity across apparel, footwear, accessories and equipment.

Real Fabric Swatches for Material-Led Decisions

The physical trend book includes real fabric colour swatches, allowing teams to assess shades through texture, surface and interaction with light.

These references reveal how shades behave across technical knits, lightweight shells, stretch materials, mesh, coatings and trims. They also support clearer communication with sourcing and manufacturing partners.

Digital Platform and Creative Resources

The print edition is complemented by access to the W.A.S.C digital platform. An interactive ebook provides index navigation, high-definition zoom and detailed access to mood and product pages.

Downloadable resources include a general colour range in ASE format, mood pages, digital swatches, product concepts, silhouettes, original prints and a sketchbook. Selected files are prepared for Adobe Illustrator and Adobe Photoshop workflows.

The combination accelerates colour planning, print and pattern development, range building and presentations while preserving the accuracy of physical material references.

Market Insight for Confident Product Development

W.A.S.C shows how seasonal palettes respond to shifts in sport, leisure, technology and consumer behaviour rather than treating colour as an isolated aesthetic choice.

Designers can link colour with silhouette, print and material. Merchandisers can plan the balance of core shades and accents, while textile teams gain early direction for fabrics and finishes.

Published approximately 20 months ahead, the report creates time for concept development, sampling and supplier alignment.

Expandable Through W.A.S.D

W.A.S.C forms the colour foundation of the wider We Are Sports system. Separately available W.A.S.D modules translate its direction into focused concepts for fitness, running, training, yoga, outdoor, mountaineering and athleisure.

Key Features

• Sports and lifestyle colour forecast for S/S 2028
• Developed by Backbone Studio with MODE…INFORMATION
• Direction for activewear, sportswear, performance and athleisure
• Real fabric colour swatches in the physical trend book
• Market insights, mood direction and product inspiration
• Interactive ebook with index navigation and HD zoom
• General colour range supplied in ASE format
• Downloadable mood pages, swatches and product concepts
• Silhouettes, original prints and sketchbook resources
• Published approximately 20 months ahead
• Physical print edition with integrated digital access
• Expandable through separate W.A.S.D modules

W.A.S.C We Are Sports Colors S/S 2028 combines specialist colour intelligence, tactile references and flexible digital resources for confident sportswear and lifestyle development.

FAQ

What is W.A.S.C We Are Sports Colors S/S 2028?

A professional colour forecast for sportswear, activewear, performance apparel, athleisure and lifestyle markets.

Who is the forecast designed for?

For sports and activewear designers, performance brands, textile manufacturers, product developers, merchandisers, retailers and agencies.

What does the physical edition include?

A trend book with seasonal colour direction, mood research, product inspiration and real fabric swatches.

Which digital resources are included?

An interactive ebook, an ASE colour range, mood pages, digital swatches, product concepts, silhouettes, original prints and a sketchbook.

How far ahead is W.A.S.C published?

The report is released approximately 20 months before Spring/Summer 2028, supporting early design, sourcing and product planning.

Are W.A.S.D design modules included?

No. W.A.S.D modules are separate extensions that translate W.A.S.C colour direction into concepts for sports and lifestyle markets.