- Season
- A/W 27/28
- Focus
- Sports Fashion
- Target Group
- Womenswear
W.A.S.C We Are Sports Colors A/W 2027/28 is a next-generation colour forecasting report for sportswear, activewear, performance apparel and lifestyle markets.
Developed by Backbone Studio in collaboration with mode…information, it combines specialist colour intelligence, market analysis and creative direction. Designers, brands and product teams gain an early framework for relevant palettes and coherent Autumn/Winter 2027/28 collections.
Unlike general fashion colour reports, W.A.S.C focuses on the visual, functional and emotional codes shaping active markets. It connects performance, wellbeing, outdoor culture and urban movement to commercially relevant colour opportunities.
Cross-Market Direction for Active Sports
The forecast supports resort ski, mountaineering, trekking, hiking, urban running, fitness, yoga, team sports, motorsports, freestyle, triathlon, athleisure and casual sportswear.
Seasonal colour ranges are interpreted through mood, product and market context. Teams can understand how shades may be weighted, combined and translated across technical apparel, outerwear, footwear, sporting goods and accessories.
The unisex perspective helps brands connect performance and lifestyle ranges.
150 Pages of Colour, Fabric and Design Direction
The physical trend book comprises approximately 150 pages in a generous 30 x 30 cm format. The large layout strengthens the impact of moodboards, silhouettes, technical drawings and product concepts.
Thematic double-page spreads combine colour ranges, fabrics and creative research, while trim pages extend the direction into details and components. Real fabric colour samples are integrated directly into the themes for accurate material-led evaluation.
A high-quality binder mechanism and magnetic closure support repeated studio use, presentations and collection meetings.
Interactive Ebook and Professional Digital Assets
The print edition is complemented by an interactive version for internal sharing and global workflows. Zoom functions and HD downloads provide detailed access to imagery and product information.
The digital package includes a general colour range in ASE format, mood pages, digital colour swatches, product pages, silhouettes, vectorised original prints, flat black-and-white drawings and a sketchbook.
These resources accelerate palette building, print development, styling, product design and presentations.
Strategic Support for Product Development
W.A.S.C supports decisions across design, merchandising, sourcing and manufacturing. Designers can connect colour with fabrics, prints and silhouettes. Merchandisers can plan colour balance, while textile teams gain direction for materials and finishes.
Published around 20 months ahead, the report creates valuable time for concept development, sampling and supplier alignment. Separately available W.A.S.D modules extend the forecast with targeted concepts for fitness, outdoor and athleisure markets.
Key Features
- Dedicated A/W 2027/28 sports and lifestyle colour forecast
- Developed by Backbone Studio with mode…information
- Approximately 150 pages in a 30 x 30 cm format
- Real fabric colour swatches integrated into the themes
- Colour ranges, moodboards, fabrics and trim direction
- Interactive ebook with zoom and HD downloads
- ASE colour range and downloadable digital swatches
- Vectorised prints, silhouettes and product files
- Flat technical drawings and sketchbook
- Published approximately 20 months ahead
- Physical book with integrated digital access
W.A.S.C We Are Sports Colors A/W 2027/28 combines focused colour forecasting, tactile material references and production-ready digital tools for faster, more confident sportswear development.
FAQ
What is W.A.S.C We Are Sports Colors A/W 2027/28?
A professional sports and lifestyle colour forecast combining seasonal trend intelligence, real fabric swatches and extensive digital resources.
Who is the report designed for?
For activewear and sportswear designers, performance brands, textile manufacturers, product developers, merchandisers, retailers and creative agencies.
What is included in the physical book?
Approximately 150 pages with moodboards, colour ranges, fabrics, trims, silhouettes, product ideas and real fabric samples.
Which digital files are included?
An interactive ebook, ASE colour range, digital swatches, mood pages, product files, silhouettes, vector prints, flats and a sketchbook.
How far ahead is the forecast published?
W.A.S.C is published approximately 20 months before the season, supporting early colour, material and collection planning.
Are W.A.S.D design modules included?
No. W.A.S.D modules are separate extensions translating W.A.S.C colour direction into focused fitness, outdoor and athleisure concepts.