- Season
- A/W 27/28
- Target Group
- Womenswear
- Focus
- Active
Colorush Fall/Winter 27/28 is a professional colour forecasting report for activewear, sportswear, performance apparel, casualwear, youth fashion and lifestyle products.
Available 24 months ahead, it translates emerging market signals into a commercially relevant colour system. Designers, brands, merchandisers, textile manufacturers and product developers gain early direction for palettes, materials, prints and coordinated ranges.
Colorush treats colour as a flexible design language. Atmospheric imagery, realistic combinations and practical tools help teams transform colour intelligence into distinctive Autumn/Winter 2027/28 products.
Five Themes and 45 Core Trend Colours
The report introduces five seasonal themes featuring nine core colours each. Every palette forms a coherent story, giving the shades a clear emotional, visual and market context.
Photography, illustration and graphic research establish each mood. Two subsequent spreads present alternative interpretations: one often brighter and more energetic, the other quieter and subdued. Further breakdowns show how smaller selections can address different brands, consumers and categories.
A master card gathers all 45 trend colours, organised by colour family for easier comparison and balanced collection planning.
S’watch and Play: Cross-Theme Colour Freedom
The characteristic S’watch and Play section combines shades from all five themes. These mixes reveal the versatility of the complete forecast and encourage solutions beyond the prescribed stories.
Designers can explore harmonies, contrasts and colour proportions for performancewear, outdoor products, athleisure, street-influenced sportswear, accessories and sporting goods.
Physical Colour References and Creative Content
The print edition presents colours on synthetic fabrics to reflect their appearance on active, sport and casual materials. Removable swatches are sorted by theme for direct comparison, moodboards and individual palette development.
Inspirational imagery is complemented by graphic motifs, all-over prints, logos and button concepts. Selected visuals may be recoloured to clarify each palette’s intended atmosphere.
Digital Palettes for Efficient Design Workflows
Digital colour data is available for direct import into Adobe Illustrator, Adobe Photoshop and Adobe InDesign. The palettes support faster concept development, print design, pattern work and presentations.
Physical swatches and digital files connect tactile evaluation with efficient collaboration across design, merchandising, sourcing and production.
Commercial Colour Intelligence for Product Development
Colorush supports markets where colour must combine emotional energy with functional credibility. Its global perspective informs technical apparel, outerwear, casualwear, youth products, accessories, textiles and equipment.
The report helps teams prioritise shades, build cohesive ranges and translate future direction into products with clear identity and market impact.
Key Features
- Global colour forecast for Fall/Winter 2027/28
- Published 24 months ahead
- Five themes with nine core colours each
- Master card with 45 trend colours
- Two combination spreads per theme
- Brighter and subdued palette interpretations
- S’watch and Play cross-theme mixes
- Synthetic-fabric references and removable swatches
- Photography, graphics, prints, logos and buttons
- Adobe-ready digital colour palettes
- Print report with integrated digital access
Colorush Fall/Winter 27/28 combines global colour intelligence, flexible harmony development and practical physical and digital resources for confident sportswear and lifestyle design.
FAQ
What is Colorush Fall/Winter 27/28?
A professional global colour forecast presenting 45 seasonal colours, five themes, physical swatches, harmonies and downloadable palettes.
Who is the report designed for?
For sportswear, activewear and performance designers, textile manufacturers, product developers, merchandisers, retailers and agencies.
How are the seasonal colours structured?
Five themes contain nine core colours each, while a master card organises all 45 shades by colour family.
What is S’watch and Play?
A cross-theme section that recombines colours from the report to demonstrate additional harmonies and creative possibilities.
What physical colour tools are included?
Synthetic-fabric colour references and removable swatches sorted by theme for comparison and palette development.
Which digital files are available?
Colour palettes for quick import into Adobe Illustrator, Adobe Photoshop and Adobe InDesign.
