- Season
- A/W 27/28
- Target Group
- Beauty
Beauty is taking a more intimate yet increasingly expressive direction. Consumers are looking inward, connecting appearance with health, emotional balance and personal wellbeing, while also seeking stronger ways to communicate identity on the outside. Carlin Beauty A/W 27/28 explores this movement from collective ideals towards individual needs, rituals and forms of self-expression. The professional beauty trend forecasting report transforms these shifts into practical direction for Autumn/Winter 2027/28.
Positioned as a female health, lifestyle and beauty concept analysis, the report considers beauty as part of a wider personal ecosystem. Developed approximately 18 months ahead of the season, the Paris-created trendbook gives beauty brands, product developers and creative teams time to interpret change before it reaches the mainstream.
Its macro perspective, “From We to Me”, examines how aware consumers are redefining beauty through lifestyle choices, sensory expectations and more personal relationships with products. Rather than separating health, aesthetics and wellbeing, the report explores how these dimensions increasingly converge across the beauty market.
A Polysensorial View of Future Beauty Trends
Carlin Beauty is conceived as a polysensorial trendbook. It brings together visual inspiration, colour, texture, shape and material direction to stimulate ideas that extend beyond conventional category thinking. The report explores lifestyle and inspiration alongside skincare, makeup, body care, haircare, fragrance, wellbeing, accessories and packaging, creating a broad yet connected picture of future beauty trends.
This approach is particularly valuable in a market where cosmetic innovation is no longer defined by formulation alone. The feel of a texture, the gesture required to apply a product, the shape of a container, the emotional effect of a fragrance and the visual language of a colour range all contribute to the consumer experience. Carlin connects these elements to support products that feel coherent, relevant and distinctive.
Rich direction on textures, shapes and colours helps creative teams update familiar beauty classics while developing entirely new aesthetic codes and beauty gestures. Colour ranges and Pantone references provide a practical foundation for makeup, product design, packaging, accessories, retail presentation and brand communication.
Material and surface ideas add further depth, helping teams imagine tactile finishes, applicators, containers and sensorial product experiences. The result is beauty inspiration that can be translated across products, ranges, services, environments and communication concepts.
Strategic Direction for Products, Packaging and Experiences
The report moves between macro consumer perspectives and concrete creative application. It explores the reasons behind emerging shifts as well as their possible expression in products. This combination of “why” and “what” supports better-informed decisions throughout beauty product development, from early concept creation and range planning to design, merchandising, marketing and retail strategy.
For skincare and body care teams, the beauty trend forecast opens perspectives on new routines, textures and health-oriented lifestyle expectations. Makeup professionals can use its colour and aesthetic direction to build expressive seasonal ranges and renew established product formats. Haircare, fragrance and wellbeing teams gain inspiration for rituals, moods and sensorial experiences, while packaging specialists can translate the forecast into shapes, materials, finishes and presentation concepts.
Early beauty trend forecasting creates a strategic advantage. It allows brands to identify promising directions, align internal teams, brief external partners and develop concepts with sufficient time for testing and refinement. The result is not simply a faster reaction to beauty industry trends, but more confident innovation based on a deeper understanding of evolving beauty consumer behaviour.
A Professional Tool for Creative Collaboration
Carlin Beauty A/W 27/28 is designed for beauty and lifestyle brands, cosmetic manufacturers, retailers, merchandisers, product and packaging designers, creative agencies and trend researchers. Its cross-category perspective supports professionals working in skincare, colour cosmetics, haircare, fragrance, personal care, wellness and accessories.
The print trendbook is supplied with the Beauty PDF and downloadable digital material. This combination preserves the immersive and tactile value of the physical publication while making its digital resources easier to access, present and integrate into contemporary creative workflows.
Published twice a year, in February and September, the Carlin Beauty series provides continuing direction for seasonal planning and long-term beauty intelligence. Its approximately 18-month lead time supports product calendars, supplier briefings, range architecture, packaging development and strategic innovation planning.
Created in Paris, the report combines beauty consumer insights with colour, material, product innovation and packaging direction. It is a strategic and creative resource for professionals seeking to understand the next shifts in health, lifestyle and beauty—and translate them into desirable products, meaningful experiences and commercially relevant brand stories.
Key Benefits
- Beauty trend forecast for Autumn/Winter 2027/28
- Macro perspectives based on the shift “From We to Me”
- Female health, lifestyle and beauty concept analysis
- Approximately 18 months of advance seasonal direction
- Coverage of skincare, makeup, body care, haircare and fragrance
- Insights into lifestyle, wellbeing, accessories and packaging
- Colour ranges, material direction and Pantone references
- Inspiration for textures, shapes, products and beauty gestures
- Support for product innovation, merchandising and retail strategy
- Print trendbook with Beauty PDF and digital downloads
- Developed in Paris and published twice yearly
FAQ
What is Carlin Beauty A/W 27/28?
It is a professional beauty trend forecasting report analysing consumer shifts and translating them into seasonal direction for products, colours, textures, materials, packaging and beauty experiences.
What does the “From We to Me” perspective mean?
It describes a movement from collective beauty ideals towards more individual expectations shaped by health, wellbeing, identity, lifestyle and personal expression.
Which beauty categories are covered?
The trendbook addresses skincare, makeup, body care, haircare, fragrance, wellbeing, accessories, packaging and the wider beauty lifestyle market.
How far ahead does the report forecast?
Carlin Beauty is developed approximately 18 months before the relevant season, giving teams time to plan, test and refine products, ranges and creative concepts.
How does the report support product development?
It connects consumer insight with colour, texture, shape, material, product and packaging direction, helping teams develop coherent ranges and innovative beauty experiences.
Is digital access included with the print version?
Yes. The print trendbook includes the Beauty PDF and downloadable digital material for flexible access and use across creative and strategic workflows.