- Season
- S/S 2028
- Target Group
- Activewear
Comfort, performance and versatility now shape expectations far beyond sportswear. Movement between work, leisure, travel, exercise and social life is redefining how adults and children dress. Trendhouse Casual & Athleisure S/S 2028 incl. Kids interprets this fluid lifestyle through actionable fashion trend forecasting for womenswear, menswear, activewear, performance apparel, outdoor gear and childrenswear.
The report connects cultural change and consumer behaviour with practical design direction. It shows why demand is evolving and how Spring/Summer 2028 fashion industry trends can become desirable, functional and commercially relevant collections.
A nine-stage forecasting system
Trendhouse structures the season as a clear development journey. The Bigger Picture identifies cultural shifts and lifestyle drivers up to 18 months ahead. Setting the Scene examines target consumers, their values and purchase motivations, while Influences gathers ideas across fashion, technology, design and other creative fields.
Making explores material innovation, manufacturing and responsible production. Inspiration defines mood through curated visual narratives. The Colour & Design Guide provides palettes and combinations for apparel, accessories and merchandising.
Look + Feel translates the research into inclusive He / She / They garment concepts, details and trims. Footwear & Accessories extends each story across categories. Final Design Concepts consolidate key ideas through original artworks and CADs for further development.
Consumer insight with practical value
Many trend books stop at inspiration. Trendhouse combines strategic foresight with tools for collection planning. Fashion consumer insights clarify audiences, while colour forecasting, material research, silhouettes and design details create a shared framework for designers, merchandisers, buyers and product developers.
This integrated view is especially valuable where aesthetic relevance must coexist with comfort, technical function, durability and responsible innovation. Dedicated childrenswear direction also reflects the lifestyle shifts influencing family purchasing and expectations.
Earlier decisions, stronger collections
Early trend prediction creates time to assess needs, brief textile partners, test colour directions and coordinate categories before decisions are fixed. The report moves beyond reactive runway trend analysis by examining future fashion trends through consumer intelligence, cross-industry innovation and market relevance.
Its methodology supports assortment architecture, textile sourcing, product design, merchandising and storytelling. Original concepts and CADs accelerate development, while footwear and accessories guidance encourages cohesive ranges and additional sales potential.
Print intelligence and digital agility
The premium printed report provides a tactile environment for research, workshops and creative exchange. Full digital access makes its fashion intelligence easy to present, share and integrate into international workflows. Both formats support collaboration across design, development, sourcing and commercial teams.
Trendhouse Casual & Athleisure S/S 2028 incl. Kids transforms lifestyle trends, material innovation and consumer evolution into a structured foundation for relevant products with creative distinction and commercial resilience.
Key features
- Casualwear, sportswear, activewear and kidswear forecast for S/S 2028
- Cultural and lifestyle analysis up to 18 months ahead
- Consumer profiles, values and purchasing motivations
- Colour palettes, materials and design directions
- Inclusive He / She / They concepts and coordinated trims
- Footwear, accessories, original artworks and CADs
- Innovation, sustainability and manufacturing intelligence
- Premium print edition with full digital access
FAQ
What is Trendhouse Casual & Athleisure S/S 2028 incl. Kids?
A professional fashion forecasting report covering casualwear, sportswear, activewear and integrated childrenswear directions for Spring/Summer 2028.
Which markets and product categories does it cover?
Womenswear, menswear, kidswear, performance apparel, outdoor gear, textiles, footwear, bags, accessories and lifestyle products.
What information is included in the report?
Consumer insights, cultural drivers, materials, sustainability, colours, garment concepts, trims, footwear, accessories, artworks and CADs.
How does the report support product development?
Its nine-stage structure links early trend analysis with colour, material, design and final concept guidance for coherent collection development.
Are kidswear trends integrated into the publication?
Yes. Kidswear and childrenswear direction is included alongside the adult casual and sportswear forecast.
Does the product include physical and digital access?
Yes. The premium printed book includes full digital access for presentations, research and collaborative workflows.
