- Target Group
- Menswear
- Season
- S/S 2028
Color Essence Men S/S 2028 is a professional menswear colour forecast for brands, designers, product developers, merchandisers, retailers and creative agencies shaping future fashion and lifestyle collections.
Developed by international colour experts, the publication translates cultural change, consumer attitudes and emerging aesthetics into 28 exclusive, production-ready colours. Delivered 24 months ahead of the season, it gives creative teams the time and clarity needed to develop relevant palettes, coordinate materials and make confident commercial decisions.
Colour is among the first product qualities consumers perceive. It communicates mood, identity, value and desirability, making colour direction a strategic part of collection planning rather than a final decorative choice. Color Essence Men provides the colour intelligence needed to understand which shades are emerging, how they relate to changing consumer behaviour and how they can be applied across a coherent seasonal range.
28 Exclusive Colours for Creative and Commercial Application
The S/S 2028 forecast presents 28 trend-driven colours developed exclusively for Color Essence. Each shade is supported by precise dye formulations, helping teams move from colour inspiration to sourcing, sampling and production.
In-depth colour moods and combination proposals show how the palette can be used for core shades, accents, tonal stories and expressive seasonal statements. The directions are suitable for menswear, knitwear, tailoring, casualwear, accessories, footwear, textiles and lifestyle products.
For professionals researching fashion colours, future colour trends, Pantone colours or a wider color trend forecast, Color Essence offers an independent, specialised perspective. It supports the creation of proprietary palettes aligned with a brand’s identity, market and product category.
Physical Swatches and Digital Colour Data
Color Essence Men combines tactile colour evaluation with the flexibility of a digital platform. Each mood board includes original Color Essence swatches, while large 10 x 10 cm cotton samples allow accurate assessment of hue, depth and interaction with light.
The physical tools support studio work, supplier communication, material coordination and product development. They provide a reliable reference when translating colour direction into fabrics, finishes and final products.
Users also receive 24/7 online access to QTX, LAB, RGB and ASE values for every forecast shade. This technical colour data supports digital design, colour management and global collaboration, allowing teams to work from shared references across design, sourcing and production.
Strategic Colour Intelligence for Future Collections
Long-term colour forecasting helps brands act before a trend is already visible in the market. By connecting future colours with broader cultural evolution and emotional needs, Color Essence Men supports more focused collection concepts and stronger product relevance.
Merchandisers can use the forecast to structure seasonal assortments and colour balance. Designers gain a sophisticated source of colour inspiration, while product developers and suppliers benefit from precise references for sampling and execution. Creative and branding agencies can also apply the colour direction to campaigns, packaging, retail concepts and visual identities.
Key Features
- Menswear colour forecasting for S/S 2028
- 28 exclusive, trend-driven colours
- Forecast delivered 24 months ahead
- Colour moods and combination proposals
- Original colour swatches
- Large 10 x 10 cm cotton samples
- QTX, LAB, RGB and ASE data
- 24/7 digital platform access
- Suitable for design, merchandising, sourcing and product development
- Print edition with integrated digital access
Color Essence Men S/S 2028 combines strategic foresight, tactile colour accuracy and technical data in one professional forecasting tool. It helps creative teams transform emerging signals into distinctive, commercially relevant menswear and lifestyle collections.
FAQ
What is Color Essence Men S/S 2028?
It is a professional colour forecasting publication featuring 28 exclusive colours, seasonal moods and colour combinations for menswear and lifestyle product development.
Who is the forecast designed for?
It is created for fashion brands, menswear designers, product developers, merchandisers, retailers, textile companies and creative agencies.
What is included?
The forecast includes 28 colours, colour moods, combination proposals, original swatches, large cotton samples and downloadable technical colour data.
Does it include digital access?
Yes. Users receive 24/7 access to QTX, LAB, RGB and ASE values for every forecast colour.
How far ahead are the colours forecast?
The colour direction is presented approximately 24 months before the S/S 2028 season.
Is the forecast only relevant for menswear?
Menswear is the main focus, but the palette can also inform accessories, footwear, textiles, lifestyle products, packaging, branding and retail concepts.
Why is professional colour forecasting important?
It helps brands anticipate consumer preferences, align teams and make confident colour decisions before a season reaches the market.
