- Target Group
- Menswear
- Season
- A/W 27/28
next look Men Fashion Trend A/W 27/28 translates the most influential international designer shows into structured direction for future menswear collections. For designers, brands, buyers and product teams, the report combines runway analysis with colour, material, silhouette, styling and accessories intelligence.
The publication distils complex global fashion movements into five market-driven themes. Each direction balances progressive design with commercial relevance across fashion, lifestyle, youth and active-influenced markets.
Five market-driven trend themes
Each theme is developed as a rich visual narrative with inspirational imagery, key runway looks, concise analysis and immediately usable design guidance. The structure reveals how new proportions, wardrobe attitudes and styling codes connect with wider consumer and market developments.
The themes support collection stories, capsules, product priorities and coordinated merchandising concepts while preserving each brand’s identity.
More than 600 visuals and runway details
The report contains over 600 visuals, including more than 200 professional runway and detail photographs from important menswear shows in Paris, Milan, London and New York. Further imagery illustrates the season’s shapes, materials, colours and moods.
Expert curation makes recurring signals easier to recognise. Concise comments explain the design criteria behind each trend and turn visual research into practical fashion intelligence.
Colour, materials and styling direction
Comprehensive colour guidance presents trend-led palettes and refined combinations for A/W 27/28. Material analysis explores relevant fabric looks, textures, surfaces and finishes, showing how they influence silhouette and product character.
Styling inspiration covers coats, jackets, trousers, shirts and knitwear alongside shoes, bags, belts and further accessories. This total-look perspective helps creative and buying teams coordinate key garments, layering concepts, details and complementary product groups.
Original concepts and editable vector sketches
Outfit figurines, original design proposals and an extensive pool of model ideas translate runway direction into concrete product opportunities. The concepts provide a practical starting point for menswear development.
Downloadable sketches are supplied as PDF and EPS vector files for use in standard graphic software. Teams can edit proportions, details and styling elements, integrate drawings into presentations and accelerate communication with suppliers and technical departments.
Earlier insight for stronger commercial decisions
Early menswear trend forecasting gives brands time to evaluate silhouettes, test colour stories, investigate materials and align design direction with buying and merchandising priorities.
Textile manufacturers gain cues for fabric development, while buyers and retailers receive structured insight into future must-haves. Creative consultants can use the themes for workshops and market presentations.
Print focus and digital workflow
The printed edition creates a focused reference for studio research, collection meetings and buying sessions. Full digital access supports internal sharing and provides immediate use of downloadable vector sketches.
next look Men Fashion Trend A/W 27/28 combines global runway intelligence, commercial trend analysis and practical design tools in one professional resource for relevant, distinctive and future-ready menswear collections.
Key Features
- Five in-depth, market-driven menswear trend themes
- More than 600 visuals and 200+ runway and detail photographs
- International show analysis from Paris, Milan, London and New York
- Colour palettes, combinations, materials and textures
- Styling for coats, jackets, trousers, shirts and knitwear
- Shoes, bags, belts and further accessories
- Outfit figurines, original concepts and model sketches
- Editable PDF and EPS vector files
- Premium printed report with full digital access
FAQ
What is next look Men Fashion Trend A/W 27/28?
A professional menswear forecast translating international runway developments into five seasonal themes, styling direction and practical design concepts.
Who is the report designed for?
For menswear designers, brands, buyers, merchandisers, retailers, textile manufacturers, product developers, consultants and creative agencies.
Which product categories are covered?
The report includes coats, jackets, trousers, shirts, knitwear, footwear, bags, belts and further menswear accessories.
How much visual content is included?
It contains more than 600 visuals, including over 200 professional runway and detail photographs plus mood and material imagery.
Are the sketches editable?
Yes. Downloadable PDF and EPS vector files can be edited and integrated into standard professional design workflows.
Are print and digital access included?
Yes. The product combines a premium printed trend report with full digital access and downloadable design resources.
