- Focus
- Beauty
- Target Group
- Any
- Season
- S/S 2028
Future Beauty Codes for Desirable and Responsible Innovation
Nelly Rodi Beautylab S/S 2028 is a professional beauty trend forecasting report dedicated to the evolving world of beauty and wellbeing. Created for brands, product developers, designers, retailers and creative teams, this trendbook offers strategic and sensorial inspiration for the development of desirable, responsible treatments, makeup, accessories and the stories that surround them.
Beauty today is shaped by more than aesthetics. Consumers expect products to express values, stimulate the senses, support wellbeing and create meaningful moments across daily rituals, retail environments, communication and events. Beautylab interprets the current mood and the new beauty codes through key colours, textures, ingredients, packaging, shapes, routines, looks and cultural references. It gives creative teams a refined starting point for projects that need to feel both emotionally resonant and commercially relevant.
For S/S 2028, the report is built around the seasonal watchword “Breeze Up”: a fresh momentum intended to re-energize and reinvigorate beauty, lifestyle and wellness directions. The season’s inspiration is organized into four expressive universes: Florivale, Decadencia, Luminara and Glamourama. Together, they move from organic simplicity and wellness retreat atmospheres to rebellious romanticism, solar innovation, glamorous brutalism, sport, fun, kitsch and entertainment. This range allows brands to explore different consumer desires and translate future beauty trends into distinctive product worlds.
Four Themes, 45 Colours and a Polysensorial Creative Method
Beautylab S/S 2028 is organized into four inspirational angles. Each theme is expressed through colour harmonies, visual atmospheres and carefully selected words, allowing teams to understand not only a look, but a complete emotional and cultural universe. Page after page, the trendbook immerses the reader in directions that help align upcoming aesthetic trends with a brand’s own DNA.
Every season, Nelly Rodi develops 45 exclusive, highly desirable colours for the BeautyLab themes. These palettes support colour cosmetics trends, makeup ranges, packaging design, product storytelling, visual merchandising and beauty retail concepts. They help teams create new combinations, renew product appeal and build coherent seasonal identities across categories.
The report also includes a selection of beauty essentials: ingredients, textures and routines. This makes it particularly relevant for skincare trends, cosmetic ingredient trends, makeup development, personal care trends, body care, haircare, fragrance, accessories and beauty and wellness concepts. The focus is not only on what products may look like, but on how they feel, how they are used and which lifestyle narratives they activate.
As a sensorial trendbook, Beautylab is designed as a creative catalyst. Developed with neuroscientists, it stimulates the senses, emotions and imagination through powerful images, precise semantic fields, vibrant fabrics, tactile materials and cultural references. This makes it a valuable tool for individual inspiration, team workshops, creative alignment and concept development.
Consumer Research, Emerging Signals and Responsible Creation
Nelly Rodi’s methodology combines consumer understanding with global trend detection. Each season, sociologists and ethnologists analyze how lifestyles, tastes and values are evolving. These quantitative and qualitative studies support the relevance of the themes, stories, semantic choices and cultural references throughout the trendbook.
The agency also observes innovations, designers, exhibitions, social media and cultural signals from around the world. By bringing together experts from different cultures and generations, Nelly Rodi identifies the emerging forces that will shape tomorrow’s beauty industry trends. This gives brands a deeper foundation for beauty market intelligence and long-term strategic foresight.
Beautylab is also positioned as a creative partner for more responsible development. The trends are connected to brands’ CSR goals, many of the materials and fabrics are sourced through responsible channels, and the trendbook itself is produced by Parisian artisans with specialized savoir-faire in dyeing, printing and production. For beauty brands working between desirability, innovation and responsibility, this adds an important layer of relevance.
Early beauty trend forecasting creates a competitive advantage by giving teams time to plan, test, brief suppliers, develop concepts and refine product ranges before the season arrives. Nelly Rodi Beautylab S/S 2028 supports beauty product development, packaging direction, retail strategy, communication concepts and brand storytelling with a rare combination of consumer intelligence, colour direction, sensory inspiration and creative precision.
The MODE…INFORMATION product is the professional print version. No digital access is specified for this print edition. With 92 pages, dimensions of 37 x 28 x 7 cm and a weight of 1.8 kg, it is a substantial physical trendbook created for immersive research, concept work and premium creative presentation.
Key Benefits
- Professional beauty trend forecast for S/S 2028
- Four inspirational themes: Florivale, Decadencia, Luminara and Glamourama
- Seasonal watchword “Breeze Up”
- 45 exclusive Nelly Rodi colours for BeautyLab themes
- Direction for treatments, makeup, accessories and wellbeing
- Insights into textures, ingredients, routines, looks and cultural references
- Packaging, shape and product direction for beauty innovation
- Consumer research by sociologists and ethnologists
- Emerging trend detection across culture, innovation and social signals
- Sensorial stimulation developed with neuroscientists
- Responsible creative approach connected to CSR goals
- Professional print format, 92 pages, without specified digital access
FAQ
What is Nelly Rodi Beautylab S/S 2028?
Nelly Rodi Beautylab S/S 2028 is a professional beauty trend forecasting report for the beauty and wellbeing industry, covering future directions in treatments, makeup, accessories, colour, packaging, routines and cultural inspiration.
Which beauty categories does the report support?
The report supports skincare, makeup, colour cosmetics, haircare, fragrance, personal care, wellbeing, beauty accessories, packaging design, merchandising, retail and creative brand communication.
What are the main themes of the S/S 2028 edition?
The S/S 2028 edition is built around the seasonal idea “Breeze Up” and includes four inspirational universes: Florivale, Decadencia, Luminara and Glamourama.
How many colours are included?
Every season, Nelly Rodi develops 45 exclusive colours for the BeautyLab themes. These palettes help teams create new product combinations, visual identities and seasonal beauty stories.
How does Beautylab help beauty product development?
It connects consumer insights, trend prediction, colour, ingredients, textures, routines, packaging, shapes and cultural references, helping teams develop more relevant products, collections, services and communication concepts.
Is digital access included with this print version?
No digital access is specified for this MODE…INFORMATION print version. The product is offered here as a professional physical trendbook.